TSPSC Supervisor (Marketing) Syllabus 2024: Telangana State Public Service Commission issued the TSPSC Supervisor Syllabus, Exam Pattern 2024, for all interested candidates. The aspirants who will appear for the TSDDCF Supervisor exams for those candidates for better understanding we mentioned the TSPSC Supervisor (Marketing) Syllabus on this web page. Every year a huge number of applicants hold this opportunity to get a chance in TS Dairy Supervisor Posts for 2024. TSPSC offers various posts for all the eligible candidates. Interested candidates can check the TSPSC Supervisor Exam Pattern & Syllabus over here. Here we mentioned the TSDDCF Supervisor Syllabus, Exam Pattern in the below article.
TSPSC Supervisor Exam Pattern 2024
Here are the aspirants who are looking for the TSPSC Supervisor Exam Pattern. Those candidates we mentioned here complete details about the TSDDCF Supervisor (Marketing) Exam Pattern 2024. Candidates with the help of this Exam pattern, can get an idea and beat the TSPSC Supervisor Examinations very easily. The TSPSC Supervisor Exam will be held in offline mode. The Exam Paper contains 300 questions, and marks contain 300 marks. The Exam will be divided into 2 papers. For every correct answer it carries 1 mark. There is no negative marking scheme. The TSPSC Supervisor Exam Pattern is tabulated below.
| Written Examination (Objective Type) | Total Questions | Duration | Maximum Marks |
| Paper-I: General Studies and General Abilities |
150 |
150 |
150M |
| Paper-II: Marketing Management (PG Diploma Level) |
150 | 150 | 150M |
| Total | 300M | ||
| Name of the Papers | Language of Examination |
| Paper-I: General Studies and general Abilities | Bilingual i.e., English and Telugu |
| Paper-II: Marketing Management(PG Diploma Level) | English |
TSPSC Supervisor Syllabus 2024
The candidates who will appear for the TSPSC Supervisor (Marketing) Examinations have to download the TSPSC Supervisor syllabus from the official website @ tspsc.gov.in. The candidates you can also access the syllabus in PDF Format. Here we mentioned the TS Dairy TSDDCF Supervisor Syllabus from the below content. The topics are:
Paper-I: General Studies and General Abilities
- Current Affairs – Regional, National and International
- International Relations and
- General Science: India’s Achievements in Science and Technology
- Environmental Issues and Disaster Management
- Economy of India and Telangana
- Geography of India with a focus on Telangana
- Indian Constitution and Polity with a focus on local self Government
- Society, Culture, Heritage, Arts and Literature of Telangana
- Policies of Telangana State
- History of Modern India with a focus on Indian National Movement
- History of Telangana with special emphasis on Movement for Telangana Statehood
- Logical Reasoning, Analytical Ability and Data Interpretation
- Basic English
Paper -II Marketing Management (P.G. Diploma Level)
Marketing – Meaning and Definitions; Marketing interface with other functional areas; Marketing Environment – Micro and Macro -1. The microenvironment – The company, Suppliers, Marketing intermediaries, Competitors and market structures, Publics and Customers 2. The macro environment– Demographic, Economic, Natural, Technological, Political and Legal, Social and Cultural environment Marketing Mix- Product, Price, Place and Promotion; Expanded Marketing Mix- People, Process and Physical.
Market Segmentation –Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods,
Marketing Research – Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire; Specific marketing research techniques: group discussions, focus groups and consumer panels; Application of marketing research in various areas of marketing; Report writing
Consumer Markets: – Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological factors – Stages in the Adoption Process, Industrial Markets – Characteristics
Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New Product development, Product Life Cycle – Introduction stage, Growth stage, Maturity stage and Decline stage
Pricing – Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricing
Distribution Management—Distribution Channels and Physical Distribution Decisions: The nature, functions, and types of distribution channels; distribution channel intermediaries; channel management decisions; retailing and wholesaling.
Promotion mix – Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; Measuring advertising effectiveness;
Personal Selling -Role and Importance of Personal selling; Steps in the selling process.
Sales Promotion – Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions.
Consumer Behaviour Decision Making –Problem recognition, Information Search, Evaluation of alternatives. Purchase decision and Post-purchase behaviour,
Services–Meaning of services, unique characteristics of services, Difference between services and tangible products; Classification of services.
