TSPSC Marketing Assistant Syllabus 2018
Government of Telangana issued the employment Notification of TSPSC Marketing Assistant Recruitment 2018 for all the eligible candidates. The TSPSC Marketing Syllabus and Exam Pattern details we provided in this web page. There are some vacancies for the post of TSPSC Marketing Assistant. TSPSC decided to fill the Marketing Assistant posts for the interested candidates. Every year the TSPSC will conduct the TS dairy Marketing Assistant Exam. A huge number of applicants were applied for this TSPSC Marketing Assistant Posts. Here we mentioned the TSPSC Marketing Assistant Syllabus, exam Pattern from the below article.
Also Check TSPSC Marketing Assistant Recruitment
TSPSC Marketing Assistant Exam Pattern 2018 – Check @ www.tspsc.gov.in
The applicants who are eagerly searching for the TSPSC Marketing Assistant exam Pattern for those candidates you are in a right place. The candidates those who are appearing for the TSPSC Marketing Assistant Examination cha supposed to check the TSPSC Marketing exam Pattern 2018 from this web page. Here we mentioned the complete details about TSPSC Marketing Asst Exam pattern details. The candidates check the Exam Pattern over here.
The TSPSC Marketing Assistant Exam was divided in 2 sessions. The Exam will be conducted in offline mode. The questions will be asked in objective type questions of different sections like General Aptitude and Reasoning, General English, Numerical Aptitude and General Knowledge. Candidates who are going to appearing for the Exam can download the TSPSC Marketing Assistant Exam Pattern and Syllabus on this web page below.
| Written Examination (Objective Type) | Questions | Time Duration | Maximum Marks |
| Paper-I: General Studies and General Abilities | 150 | 150 | 150 |
| Paper-II: Marketing Management (PG Diploma Level) | 150 | 150 | 150 |
| Total | 300 | ||
| Name of the Papers | Language of Examination |
| Paper-I: General Studies and General Abilities | Bilingual i.e., English and Telugu |
| Paper-II: Marketing Management (PG Diploma Level) | English |
TSDDCF Marketing Assistant Syllabus
The candidates who are going to appear for the TSPSC Marketing Assistant Examinations have to download the TSPSC Marketing Asst syllabus from the official website @ tspsc.gov.in. The candidates you can also access the syllabus in PDF Format. Here we mentioned the TSPSC Marketing Assistant Syllabus from the below content. This syllabus helps you to give your best in the Telangana Public Service Commission Exam. The TSPSC Syllabus topics mentioned below.
SYLLABUS
Paper-I: General Studies and General Abilities
- Current Affairs – Regional, National and International
- International Relations and
- General Science; India’s achievements in Science and Technology
- Environmental issues and Disaster Management
- Economy of India and Telangana
- Geography of India with a focus on Telangana
- Indian Constitution and Polity with a focus on local self-Government
- Society, Culture, Heritage, Arts and Literature of Telangana
- Policies of Telangana State
- History of Modern India with a focus on Indian National Movement
- History of Telangana with special emphasis on Movement for Telangana Statehood
- Logical Reasoning, Analytical Ability and Data Interpretation
- Basic English
Paper – II Marketing Management: (P.G. Diploma Level)
Marketing – Meaning and Definitions; Marketing interface with other functional areas; Marketing Environment – Micro and Macro -1. The microenvironment – The company, Suppliers, Marketing intermediaries, Competitors and market structures, Publics and Customers 2. The macro environment– Demographic, Economic, Natural, Technological, Political and Legal, Social and Cultural environment Marketing Mix- Product, Price, Place and Promotion; Expanded Marketing Mix- People, Process and Physical.
Market Segmentation –Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods,
Marketing Research – Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire; Specific marketing research techniques: group discussions, focus groups and consumer panels; Application of marketing research in various areas of marketing; Report writing
Consumer Markets: – Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological factors – Stages in the Adoption Process, Industrial Markets – Characteristics
Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New Product development, Product Life Cycle – Introduction stage, Growth stage, Maturity stage and Decline stage
Pricing – Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricing
Distribution Management – Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling.
Promotion mix – Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; Measuring advertising effectiveness;
Personal Selling -Role and Importance of Personal selling; Steps in the selling process.
Sales Promotion – Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions.
Consumer Behaviour Decision Making –Problem recognition, Information Search, Evaluation of alternatives. Purchase decision and Post-purchase behaviour,
Services–Meaning of services, unique characteristics of services, Difference between services and tangible products; Classification of services
